Capa do skill The Mom Test

The Mom Test

Design low-bias customer interviews and follow-up questions around past behavior and real commitments.

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Introduction

This skill tests demand through past behavior and real investment rather than asking whether someone likes an idea. It rewrites product pitches into neutral questions, probes the most recent experience and current alternatives, asks about time or money already spent, and records concrete commitments instead of treating polite praise as evidence.

Use Cases

Use it for founder interviews, problem validation, early sales, feature discovery, and concept preparation. It can audit an existing guide for leading questions or build an opening, deep-dive, and closing path around the riskiest assumption.

Template

Provide the assumption, target participant, current alternatives, riskiest unknown, and interview length. The output includes neutral questions, follow-ups, questions to avoid, evidence signals, commitment criteria, and a note-taking template.